1. Introduction

Riachi USA ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services, including our lead capture forms and educational programs.

2. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

Fill out a lead capture form to access our portfolio.
Inquire about the Whiskey Scholar program.
Contact us for distribution, partnerships, or general inquiries.
Interact with our NFC-enabled landing pages or marketing materials.

The types of information we collect may include:

Identity Data: Full name, professional title.
Contact Data: Email address, phone number, WhatsApp contact.
Business Data: Company name, industry, distribution interests.
Preference Data: Experience level in spirits, specific areas of interest (e.g., workshops, private label).

3. How We Use Your Information

We use the collected information for various purposes, including:

To provide access to our digital portfolio and technical specifications.
To process and respond to your inquiries regarding distribution and partnerships.
To manage enrollments and communications for the Whiskey Scholar program.
To send marketing and promotional communications (where you have consented).
To analyze website usage and improve our digital experience.
To track the effectiveness of our marketing campaigns.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your data with:

Riachi Winery & Distillery: As our parent entity, to facilitate global distribution and heritage inquiries.
Service Providers: Trusted third-party vendors who assist us in operating our website, conducting our business, or servicing you (e.g., hosting, analytics, CRM).
Legal Requirements: When required by law or to protect our rights and safety.

5. Data Security and Storage

We implement robust technical and organizational security measures to protect your personal data. Your information is stored securely using industry-standard encryption and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

The right to access the personal data we hold about you.
The right to request correction of inaccurate data.
The right to request deletion of your data.
The right to object to or restrict processing of your data.
The right to withdraw consent at any time.

7. Cookies and Tracking

Our website uses cookies and similar tracking technologies (such as pixels and events) to enhance your experience, analyze traffic, and track lead conversions. You can manage your cookie preferences through your browser settings.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

privacy@riachi.me